The serviced apartment industry has undergone rapid evolution over the past few years. Shifting demographics and work habits have led operators to adapt their offerings to match changing guest expectations. While serviced apartments used to cater mainly to business travelers, the clientele and amenities have expanded significantly.
One significant change is the rise in leisure guests staying at serviced apartments. Over 25% of guests are leisure travelers compared to less than 20%just a couple of years ago. Families and groups of friends appreciate the spaciousness, convenience, and home-like amenities of extended-stay accommodations. Operators are now more actively marketing to vacationers.
Another noticeable shift is the increase in remote working guests. With more companies offering remote work flexibility, people can stay in a city for weeks or months. Serviced apartments provide the workspaces, Wi-Fi, and services remote workers need for prolonged stays. Some operators have launched specialized “workstation” packages to target this growing demographic.
The locations of serviced apartments have also expanded beyond downtown to trendy urban neighborhoods. Suburban and airport properties are on the rise to serve business travelers. Operators are siting properties near hip restaurants, shops, and cultural attractions to attract business and leisure guests.
While kitchens have long been standard, fully equipped luxury kitchens are now de rigueur. To please increasingly food-focused guests, high-end appliances, cookware, specialty equipment, and grocery delivery services are now standard inclusions. More properties also tout high-quality fitness centers, co-working spaces, and concierge services.
Smart technology integration has upgraded the guest experience. Keyless digital entry, intuitive thermostats, and integrated entertainment systems are some of the latest tech amenities. High-speed wireless networks capable of supporting remote work are expected at most properties. Tech-forward guests can control many amenities via mobile apps.
The extended-stay experience has also been refined with more branded options and service consistency. Increasingly, major hotel chains have launched their own serviced apartment brands. This assures guests of trusted hotel names with standards of quality and reliability. Multi-property brands aim to deliver consistent upscale experiences.
While common overseas, the serviced apartment concept has now firmly taken hold in North America. As the amenities, tech, and services upgrade to meet changing guest tastes, the industry will continue to expand and innovate. The influx of remote workers and increasing appeal to leisure travelers has broadened the clientele. With a broader range of quality branded options, serviced apartments are firmly establishing their place in the accommodations sector.